Capabilities · one operator, five disciplines

The work. What actually gets done inside an engagement.

Five disciplines, one person doing them. No handoffs between a strategist and a doer. The person on the call is the person in the account.

$100K+ /mo managed at peak/64 accounts · career/250+ campaigns launched/6+ years

Paid Advertising

Search ads, social ads, and retargeting across Google, Meta, TikTok, and Bing. Your account gets built (or rebuilt) around tracking you can trust, then scaled once the numbers prove it.

Account builds + rebuilds
Weekly hands-on optimization
Tracking tied to real sales instead of clicks

How this gets run

SEO & Content

Site fixes, pages built around what your customers actually search for, and the structure Google rewards. Growth that compounds quarter over quarter and keeps paying after you stop spending on ads.

Technical site audits
Content planned around real searches
Service + location pages at scale

How this gets run

Conversion Rate Optimization

Cheaper leads are often hiding on your landing page, not in your ad account. Funnel teardowns, forms that ask too much, offers that read unclear, and A/B tests (running two versions head-to-head) that settle it with data.

Landing page teardowns
Form + funnel friction
Structured A/B testing

How this gets run

AI & Automation

AI agents and automations that take over the work that eats your week: reports, monitoring, competitor checks, catching campaign errors. They run on a schedule and flag you only when something needs a human.

Reporting + monitoring agents
Automated campaign error checks
Custom internal tooling

How this gets run

Web Development & Analytics

Fast sites built to turn visitors into leads, with measurement wired in from day one. Google Analytics set up correctly is the step most teams skip, and the reason their numbers never match their sales.

Landing pages + full sites
Google Analytics (GA4) done right
Know which ads drive real sales

How this gets run

Documented case studies are on the way.

Client results are being written up and cleared for publication. Until then, the portfolio numbers above are the public record, and specifics get walked through live on the call.

The portfolio in numbers

The dashboard view lives on the home page

Spend by channel, account mix, playbooks, and field notes, all browsable in the interactive dashboard.

Open the dashboard

Get this run on your account.

Book a call, or grant read-only viewer access and get the 3 changes I'd make in your first 30 days, in writing, within 3 business days.

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