How pricing works
One flat monthly retainer, quoted in writing before anything launches. The exact number depends on your account, so it lives in your proposal instead of on this page. What follows is how that number gets set, and what it buys every week.
A flat retainer, not a cut of your ad spend
The management fee is a flat monthly retainer, invoiced monthly per your proposal. It is not a percentage of ad spend, which matters more than it sounds: a percentage fee rewards whoever spends your money fastest. A flat fee only survives if the work keeps producing.
Ad spend is separate from the retainer. The accounts and billing profiles are yours, so Google, Meta, TikTok, and Bing bill your payment method directly. I never hold your ad budget.
What moves the number
Every quote comes from the same short list of questions. How many channels earn a budget, one or four. What shape the tracking is in, because an account that counts leads wrong needs rebuild work before optimization work. How much creative needs to be produced and tested each month. Whether landing pages are in scope.
After a call, or after the free audit if you'd rather start there, you get a written proposal with the scope and the fee. You approve it before anything starts, and there are no surprise line items after.
Why I ask for at least $3K/month in ad spend
This is the one number on the page, and it isn't my fee. It's the minimum ad budget I recommend before hiring anyone, me included. Below roughly $3K a month, Google and Meta's automated systems don't get enough data to learn what a good customer looks like for you, so campaigns stall in a permanent testing phase.
Paying a retainer to manage a budget that can't learn means losing twice. Better to say so up front than take a retainer that can't produce.
Month-to-month, on purpose
There are no 6- or 12-month lock-ins. Either of us can end the engagement with written notice, which means the retainer has to re-earn itself every month with results you can see in the reporting.
And when an engagement ends, you lose nothing. Your ad accounts are yours. You keep admin access, and if we part ways, everything — accounts, pixels, data — stays with you.
What a week of the retainer includes
The cadence is the same one described on the home page, because it's the same work:
- A real review of bids, budgets, ads, and landing pages, with changes made when the numbers say so.
- A short weekly note: what changed, why, and what it did.
- Reporting that says what you spent, what you got back, and what happens next month.
- Answers to your questions within one business day, from the same person who made the changes.
Week one is heavier than the rest: before touching a campaign, I go through the account, the tracking, and the landing pages, and you get what I found in writing by the end of that week.
Who this isn't for
Cheaper for both of us to figure this out here than on a call.
Budgets under $3K/month in ad spend
Below that, the platforms can't learn, and a retainer on top of an underfed budget means paying twice for a system that isn't getting enough data. Build the budget first; the offer will still be here.
Anyone who needs a guaranteed number up front
A promised cost-per-lead before seeing the account is a guess dressed up as a promise, and I won't sign one. You get a written plan and honest weekly reporting on whether it's working.
Teams that want an agency floor on every call
This is a solo operation by design. The trade is simple: fewer people in the meeting, and the person on the call is the person in the account. If you want six faces on a weekly video call, an agency will fit better.
Get a number for your account
A strategy call ends with a written proposal: the scope, the fee, and what the first 30 days cover. If you'd rather see the thinking before booking anything, the free 3-Changes Audit shows you the three changes I'd make in your account, in writing, within 3 business days.
The standing commitments behind every proposal are written out in the terms of service.