Growth Operator · Phoenix, AZTaking new accountsThe whole growth stack,
run by one operator.
Advertising, SEO, conversion, AI automation, and the site underneath them, in English or Español. Hire the whole stack or just the part you are missing. Either way, the person on the call is the person in your account.
Or start smaller with the free 3-Changes Audit
- $100K+/mo managed at peak
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- 64 accounts across a 6+ year career
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- 250+ campaigns launched
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- English / Español
Industries served
Stop paying for plumbing and HVAC calls that never turn into jobs.
Plumbers, HVAC, roofers, electricians. Ads pointed only at the neighborhoods you actually serve, and success measured in booked jobs.
- Google Search
- Local Services Ads
- Google Business
- Meta
The numbers behind the work.
Six-plus years in paid media, one operator doing the work. These are career totals, including what was managed at peak.
Ad spend managed at peak
$
Google · Meta · TikTok · Bing
Client revenue driven at peak
$
Estimated, across the full client roster
Ad accounts managed
Career total: 45 Google · 11 Meta · 6 TikTok · 2 Bing
Campaigns launched
Career total across search, social, and local ads
Spend by channel
64 accounts · career
- Google Ads70%
- Meta Ads22%
- TikTok5%
- Bing3%
Four platforms over a six-plus year career in paid media. English / Español. Phoenix, AZ.
Five disciplines. One operator.
Growth problems rarely stay inside one channel. Bring the whole stack, or start with the one piece that is broken.
SEO & Content
Site fixes, pages built around what your customers actually search for, and the structure Google rewards. Growth that compounds quarter over quarter and keeps paying after you stop spending on ads.
- Technical site audits
- Content planned around real searches
- Service + location pages at scale
Sebastian Mauricio
·Performance Media · Account #SM-001
Google · Meta · TikTok · Bing · a career portfolio styled as a dashboard, not a live console
Overview
A 6+ year career, in one view
Career totals across Google, Meta, TikTok, and Bing. Client names withheld under NDA.
Career spend by channel
Estimated share, derived from the 64-account career split
- Google Ads70%
- Meta Ads22%
- TikTok5%
- Bing3%
Typical sprints
- B2B SaaSGoogle Ads30-day sprint
Conversion tracking + CRM import rebuild
Form → qualified lead → customer, each valued and fed back to the platform
- DTC E-commerceMeta Ads60-day sprint
Server-side tracking rebuild + creative engine
Every sale verified in Meta's data, then new ads tested on a set cadence
- Lead Gen ServicesGoogle + Meta45-day sprint
Attribution reconciliation
Analytics cleanup, plus closed deals fed back to the platforms for one source of truth
Measurable from week one.
Every account gets the same sequence. Nothing scales until the numbers can be trusted.
- 01Step 1/6
Week one: find what's broken
Before I touch a campaign, I go through your account, your tracking, and your landing pages. If leads and sales aren't being counted correctly, everything built on top is a guess. You get what I found, in writing, by end of week one.
- 02Step 2/6
Agree on the plan in plain English
We set what a customer should cost you, which channels earn a budget, and what the first 30 days will cover. You approve it before anything launches. No surprise line items, no scope creep.
- 03Step 3/6
Build, or rebuild
Campaigns get built so you can see where every dollar goes: clear budgets per channel, ads matched to what people are actually searching for, and follow-up ads for visitors who didn't buy the first time.
- 04Step 4/6
Worked every week, answered every week
Bids, budgets, ads, and landing pages get a real review every week, and they get moved when the numbers say so. You get a short weekly note covering what changed, why, and what it did. Questions get a reply within one business day, from the same person who made the changes.
- 05Step 5/6
Reporting you don't need translated
Reports say what you spent, what you got back, and what happens next month. If a report needs a glossary, it's a bad report.
- 06Step 6/6
You own everything, always
Your ad accounts are yours. You keep admin access, and if we part ways, everything — accounts, pixels, data — stays with you. That's not a policy buried in a contract; it's how the accounts are set up from day one.
The 3-Changes Audit
Not ready for a call? Start here. It costs nothing, there is no sales sequence, and I never get the keys to your account.
You grant read-only access
Viewer access is Google and Meta's built-in read-only role. I can look, but I can't edit anything, touch billing, or lock you out. You can revoke it anytime.
I go through the account
Tracking, budgets, campaign structure, landing pages. The same review every paying account gets in week one.
You get 3 changes, in writing
Within 3 business days you get the 3 changes I would make in your first 30 days, and why. The write-up is yours to keep. Hand it to me, your current agency, or nobody.
Platforms in active rotation.
Google and Meta do most of the work. TikTok and Bing get layered in when the math earns them a spot.
Field notes from the ad account.
Questions before we talk.
Find out what your account is actually doing.
Book a 20-minute call. We look at your account together, I tell you the fastest path to better numbers, and you get a straight answer on whether we're a fit. If we're not, I'll say so.
- Month-to-month
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- You own your accounts
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- English / Español