Technical SEO audit
Crawlability, indexation, Core Web Vitals, render-path issues, JavaScript SEO debt, redirect chains, canonical hygiene. The stuff most agencies skip.
Technical fixes, content architecture, schema markup, internal linking. The unglamorous work that earns traffic instead of renting it. Run through Webstar Solutions.
Track record
Career totals · NDA details on call
Years in paid media
6+
SEO shipped with Webstar
Accounts managed · career
64
Google · Meta · TikTok · Bing
Campaigns launched · career
250+
Career total
Peak ad spend managed
$100K+/mo
At career peak
Technical-first because nothing else compounds without it.
Crawlability, indexation, Core Web Vitals, render-path issues, JavaScript SEO debt, redirect chains, canonical hygiene. The stuff most agencies skip.
URL architecture, hub-and-spoke topic clusters, internal link distribution, breadcrumb hierarchy. Search engines need a map. This gives them one.
Search intent mapping, page-type templates, cannibalization detection, content depth targets. The skeleton before any writing happens.
JSON-LD for Organization, Product, FAQ, Article, BreadcrumbList, LocalBusiness. Validated, deployed, monitored for rich-result eligibility.
Page templates × data sets. Done well: hundreds of high-intent pages with clean UX and unique value per page. Done badly: thin pages that get deindexed.
Search Console + GA4 + rank tracking, weighted to commercial intent. Monthly delta vs target, quarterly strategy reviews. No vanity dashboards.
Most agencies start with content. Most accounts I audit have technical debt that would erase any content gains.
Crawl, render, index. Document every issue with effort/impact scoring. Hand back the punch list before signing.
Ship the high-impact technical fixes. Redirect cleanup, canonical sweep, schema deployment, internal link rewiring.
Intent map, hub/spoke layout, page-type templates. The plan for every piece of content before any writing.
Hub pages, supporting articles, programmatic templates where the data justifies it. Schema applied as pages ship.
Search Console deltas, GA4 commercial-intent traffic, quarterly strategy review. Decisions on data, not vibes.
Most paid media problems start on the landing page or in the tracking layer. Same tools, same audits. Running the full stack means one operator owns the entire funnel.
See the paid media serviceTechnical fixes can show up in 4–8 weeks (faster on smaller sites). Content gains compound over 3–6 months. If anyone tells you it's faster, ask them to show you the case study with the rankings track record.
I build the architecture and intent map. Webstar's content team produces inside the templates, or I work with your in-house team and provide briefs. Pure SEO consulting is also available if you want strategy only.
Programmatic done well is hundreds of high-intent pages with clean UX and unique value per page. Done badly is thin pages that get deindexed. I'll tell you up front whether your data set supports a programmatic play.
I focus on earned and editorial links: digital PR, partnerships, comparison content, original research. Paid link networks are an easy way to get penalized; I don't go near them.
Project-based for audits and one-time work, monthly retainer for ongoing SEO. The number depends on your site's size and scope, so I quote it flat after seeing the site. Webstar handles the engagement; I lead the strategy.
Send the URL. I'll come back with the technical debt you didn't know you had and a 3-fix priority list.