Stop paying for plumbing and HVAC calls that never turn into jobs.
Plumbers, HVAC, roofers, electricians. Ads pointed only at the neighborhoods you actually serve, and success measured in booked jobs.
All of these channels run through paid ads management.
Home & Local Services: the same four problems, almost every time.
These show up again and again in home & local services accounts. If two or more sound familiar, part of your budget is buying results you never see. That is fixable.
Every call counts as a win in your reports, including wrong numbers, solicitors, and people outside your service area
Your ads run in zip codes the crew won't drive to, and you find out when the call comes in
Two of your own Google campaigns fight over the same caller, and you pay for both
A 12-second hangup counts the same as a booked job, so the report looks better than the schedule does
How home & local services accounts get fixed.
Count booked jobs, not rings
Every call gets tracked and tagged by what actually happened: booked, quoted, wrong number. Short hangups stop counting, and the budget follows real work.
Fix the map before touching budgets
Targeting gets redrawn around real drive time from your shop. If the crew won't take the job, you shouldn't pay for the call.
Add Local Services Ads when the math earns it
Local Services Ads (Google's pay-per-lead listings at the very top of the page) take the emergency searches, while regular ads cover people still comparing. Separate budgets, separate scorecards.
What home & local services owners ask before hiring me.
What's the minimum budget for a home services account?+
$3K/month in ad spend, on top of the retainer. In most service areas that's enough for the account to learn which calls turn into booked jobs. Below it, the data trickles in too slowly for the targeting to improve.
How do you track phone calls without me doing extra work?+
Calls get recorded and tagged by what actually happened: booked, quoted, wrong number, solicitor. Short hangups stop counting as wins. Your part is answering the phone the way you already do. The tagging and reporting are my job.
How fast will the phone start ringing?+
Search ads reach people who already need a plumber or a working AC today, so calls can start soon after launch. But the first 2–3 weeks are mostly structural work, and I won't promise a call volume. What I'll promise is that you'll know exactly which calls the ads produced and what they cost.
If we stop working together, do I lose the account?+
No. You keep admin access the entire time, and if we part ways the accounts, the tracking, and every piece of data stay with you. You should never have to start over because you switched marketers.
Want a read on your home & local services account?
A 30-minute call. I will tell you what I would change first and whether it is worth paying someone to do it. Or start with the free audit: grant read-only access, and within 3 business days you get the first 3 changes I would make — in writing.
Prefer to write first? Send a message.
Services for Home & Local Services